Woman holding a shopping bag branded with the Shops at River Park logo

Fresno, California

The Shops at River Park Branding

The bold sculptural and over-scaled identity created by RSM Design for this regional center has become an iconic landmark feature within this community. There is no mistaking when you’ve arrived at The Shops at River Park. This same approach was carried into the pedestrian-scaled wayfinding and directory elements with strong vertical illuminated glass beacons to guide the visitor through the center. Modern simplicity was integrated into the project throughout the entire branding and graphics program.



  • Lance-Kashian Company


ELS Architects, SWA Group

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