San Diego State University Student Union brand logo and mark

San Diego, California

SDSU Aztec Student Union Branding

Located on the San Diego State University, The Conrad Prebys Aztec Student Union is a LEED Platinum Building and twice the size of the previous facility. The center comes fully equipped with many on campus amenities for the students including a market, fitness center, food court, theater, retail spaces, bowling alley, and individual meeting spaces.



  • San Diego State University

RSM collaborated with the student organizations, administration, and facilities groups to create a comprehensive branding and identity system, state of the art digital wayfinding, and unique specialty graphics program, integrated with the historic Spanish Mission architecture and inviting students campus wide to congregate, study, eat, and play. The graphics program includes exterior and interior identity and wayfinding signage, a unique flexible electronic signage program throughout, as well as specialty graphics for the entertainment venues.


Cannon Architects

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