Starting the project with a brand discovery, RSM Design and the stakeholders learned about the purpose and drivers of the foundation. RSM Design then articulated their brand with a brand vision which incorporated the brand mission, brand essence, brand filters and brand values. The posters above are the four brand values and brand essence. It was important to the client that the brand be modern and vibrant in their brand refresh.
Working with the strategy as a touchstone, RSM designed a robust, visual identity and kit of parts to serve the foundation as they expand their reach, to help educate and support those in their local community and beyond. The logo brings together an abstract modern heart paired with a contemporary serif and represents the building blocks of a community. The foundation needed a consistent brand kit of parts to layer in the variety of philanthropy and provide options to how the brand could live.