Las Vegas, Nevada
Platform One at Uncommons
Platform One at Uncommons, the first neighborhood food hall in Las Vegas, is an inspiring environment that celebrates culinary creativity, engages the spirit of firsts to market, while cultivating a community driven experience. RSM Design collaborated with Matter Real Estate & Gensler to develop the name, identity system and brand guidelines.
Markets
Services
Vision & Strategy
Naming
Brand Guidelines
Print & Digital Collateral
Client
Matter Real Estate
Design awards
Inspired by history
Originally named after the first rail road station in Las Vegas, RSM Design created an identity that was inspired by the historical space and a code system of symbols similar to ones once used. These symbols were written in chalk or coal to provide fellow “Knights of the Road” with directions, help, warnings and search for food and water. RSM Design created a brand kit of parts and vocabulary based on the coded system to extend the brand beyond the identity mark. RSM Design continued to develop the brand through applications, environmental graphics and signage.
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Collaborators:
Gensler
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