Bartender placing a drink on the counter besides a logo design for Platform One.Bartender placing a drink on the counter besides a logo design for Platform One.Bartender placing a drink on the counter besides a logo design for Platform One.Bartender placing a drink on the counter besides a logo design for Platform One.Bartender placing a drink on the counter besides a logo design for Platform One.

Las Vegas, Nevada

Platform One at Uncommons

Platform One at Uncommons, the first neighborhood food hall in Las Vegas, is an inspiring environment that celebrates culinary creativity, engages the spirit of firsts to market, while cultivating a community driven experience. RSM Design collaborated with Matter Real Estate & Gensler to develop the name, identity system and brand guidelines.

Markets

Services

Vision & Strategy

Naming

Brand Guidelines

Print & Digital Collateral

Client

Matter Real Estate

Design awards

Platform One at Uncommons, a neighborhood food hall in Las Vegas, Nevada. RSM Design worked to develop the name, identity system and brand guidelines.‍
Platform One at Uncommons, a neighborhood food hall in Las Vegas, Nevada. RSM Design worked to develop the name, identity system and brand guidelines.‍

Inspired by history

Originally named after the first rail road station in Las Vegas, RSM Design created an identity that was inspired by the historical space and a code system of symbols similar to ones once used. These symbols were written in chalk or coal to provide fellow “Knights of the Road” with directions, help, warnings and search for food and water. RSM Design created a brand kit of parts and vocabulary based on the coded system to extend the brand beyond the identity mark. RSM Design continued to develop the brand through applications, environmental graphics and signage.

Platform One at Uncommons, a neighborhood food hall in Las Vegas, Nevada. RSM Design worked to develop the name, identity system and brand guidelines.‍
Platform One at Uncommons, a neighborhood food hall in Las Vegas, Nevada. RSM Design worked to develop the name, identity system and brand guidelines.‍
Platform One at Uncommons, a neighborhood food hall in Las Vegas, Nevada. RSM Design worked to develop the name, identity system and brand guidelines.‍
Platform One at Uncommons, a neighborhood food hall in Las Vegas, Nevada. RSM Design worked to develop the name, identity system and brand guidelines.‍
Platform One at Uncommons, a neighborhood food hall in Las Vegas, Nevada. RSM Design worked to develop the name, identity system and brand guidelines.‍
Architectural rendering of Platform One at Uncommons, a neighborhood food hall in Las Vegas, Nevada. RSM Design worked to develop the name, identity system and brand guidelines.‍
Platform One at Uncommons, a neighborhood food hall in Las Vegas, Nevada. RSM Design worked to develop the name, identity system and brand guidelines.‍
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Collaborators:

Gensler