Memorial Union dimensional project identity on brick campus building

Davis, California

Memorial Union

Located at the heart of the UC Davis campus is the newly renovated and expanded campus bookstore, cafe, tech center, and bowling lanes. The school pride was re-injected in the graphics palette - bold and clear forms creating simple identity and wayfinding elements to unify the varied uses and destinations within this multi-layered facility. The comprehensive graphics program brought the character of the interior out to the adjacent plazas and student gathering spaces to blur the traditional lines of interior and exterior. The dynamic sign system complemented the existing campus sign standards and translated these academic building guidelines to a more retail and entertainment focused venue.

Markets

Client

  • University of California, Davis
Memorial Union, located at the University of California, Davis. Education Design. Campus Design. Wayfinding and Environmental Graphics. Canopy Signage.
Memorial Union, located at the University of California, Davis. Education Design. Campus Design. Wayfinding and Environmental Graphics.
Memorial Union, located at the University of California, Davis. Education Design. Campus Design. Wayfinding and Environmental Graphics. Donor Recognition Signage.
Memorial Union, located at the University of California, Davis. Education Design. Campus Design. Wayfinding and Environmental Graphics.
Memorial Union, located at the University of California, Davis. Education Design. Campus Design. Wayfinding and Environmental Graphics.

Collaborators:

Field Paoli Architects

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