Blue and orange brand logo sticker on a reflective window.Blue and orange brand logo sticker on a reflective window.Blue and orange brand logo sticker on a reflective window.Blue and orange brand logo sticker on a reflective window.Blue and orange brand logo sticker on a reflective window.

San Diego, California

Hospitality Information

RSM Design collaborated with UC San Diego to curate, distinguish, and establish the concierge service for students living on the university campus. It was important to the client that students and campus residents have a clear understanding of what type of services are offered in addition to creating a bold brand and logo that their customers can relate to.

Markets

Services

Brand Visioning

Naming

Brand Positioning

Print & Digital Collateral

Client

UC San Diego

Design awards

RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services. Digital Marketing.
RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services. Branding Imagery.
RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services. Branded Environment.
RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services. Branded Marchandise.

Understanding the essence of the brand

RSM Design was involved in multifaceted phases from start to end. The first phase of the brand process included researching and understanding the services, creating brand principles and developing a name for the program. The second phase included establishing the logo and brand kit of parts, as well as applying it to applications and creating concepts for the branded office environment.

RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services.
RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services.
RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services. Digital Marketing.
RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services. Brand Guidelines and Color Palette.
RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services. Branded Icons.

Hospitality Information's brand reflects the values of friendliness, simplicity, a youthful spirit, and is simple to understand and interpret. RSM Design created icons and a visual language for the services of the brand.

RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services. Digital Marketing.
RSM Design collaborated with UC San Diego to establish the concierge service for students living on the university campus, through branding and logo design services. Print Design. Pamphlet Design. Information Design.
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