San Diego, California
RSM Design collaborated with UC San Diego to curate, distinguish, and establish the concierge service for students living on the university campus. It was important to the client that students and campus residents have a clear understanding of what type of services are offered in addition to creating a bold brand and logo that their customers can relate to.
Print & Digital Collateral
UC San Diego
Understanding the essence of the brand
RSM Design was involved in multifaceted phases from start to end. The first phase of the brand process included researching and understanding the services, creating brand principles and developing a name for the program. The second phase included establishing the logo and brand kit of parts, as well as applying it to applications and creating concepts for the branded office environment.
Hospitality Information's brand reflects the values of friendliness, simplicity, a youthful spirit, and is simple to understand and interpret. RSM Design created icons and a visual language for the services of the brand.