The logo is based on the patterning from the site’s architecture– a destination surrounded by water. It is carefully constructed to maintain recognizable characteristics while allowing for perfect legibility at any size on any application. Optical kerning, refined weight, and defined clearspace, as well as well-delineated placement in relation to other content, all help to make our logo as instantly recognizable as possible at all sizes and in all contexts.
BRAND KIT OF PARTS REFLECT A HOLISTIC AND SERENE ENVIRONMENT
Centered around health + wellness, the destination encapsulates a serene and inspiring vision. Drawing imagery from nature, specifically a strong connection to the waterfront, details of the brand feel both organic and elevated. The design team crafted a vision narrative to position the destination as “An inspiring oasis connected to the waterfront at every turn.” The logo design and brand-kit-of-parts are reflective of a holistic, serene environment.