Cosmo perforated signage with internal illumination in white with green backgroundCosmo perforated signage with internal illumination in white with green backgroundCosmo perforated signage with internal illumination in white with green backgroundCosmo perforated signage with internal illumination in white with green backgroundCosmo perforated signage with internal illumination in white with green background

Tokyo, Japan

Cosmo i-Serve

Cosmo Gas Stations approached RSM Design with a project to introduce self-service gas to the Tokyo area market. The challenge was to make a completely new process clear, simple, and most importantly inviting to consumers through the creation of a clear and cohesive visual system. RSM Design first developed the Cosmo i-Serve logo, which uses color and simple forms to create an iconographic symbol of Cosmo as the pioneer provider of self-service gas in Japan, and then developed a simple visual interface, which uses pictographs to illustrate the five-step process for pumping gas.

Markets

Services

Client

British Petroleum

Design awards

American Institute of Architects Dallas Design Award Winner, 2003

Cosmo Gas Stations approached RSM Design with a project to introduce self-service gas to the Tokyo area market. The challenge was to make a completely new process clear, simple, and most importantly inviting to consumers through the creation of a clear and cohesive visual system. RSM Design first developed the Cosmo i-Serve logo, which uses color and simple forms to create an iconographic symbol of Cosmo as the pioneer provider of self-service gas in Japan, and then developed a simple visual interface, which uses pictographs to illustrate the five-step process for pumping gas.

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Collaborators:

Laguarda.Low Architects, Tanamachi Architects