Harbor Day logo on an image of a young girl drawing at school.Harbor Day logo on an image of a young girl drawing at school.Harbor Day logo on an image of a young girl drawing at school.Harbor Day logo on an image of a young girl drawing at school.Harbor Day logo on an image of a young girl drawing at school.

Corona Del Mar, California

Harbor Day School Branding

Harbor Day School is the first independent school in Orange County for grades K-8. The brand recognition and equity was the client’s primary concern as RSM Design was asked to refine and update the existing logo. The branding and logo design team focused on modernizing the crest and iconography, while maintaining the brand’s traditional qualities. Throughout the the redesign of the logo, RSM Design collaborated closely with key stakeholders and delivered a brand guidelines as well as updated existing collateral and applications.

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Harbor Day School

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A COMPREHENSIVE STRATEGY

RSM Design approached the Harbor Day School project with a detailed strategy by refining specific brand elements. The branding and logo design team focused on the heraldry in the crest, giving it a modern update while preserving traditional characteristics, as well as defining the typography. RSM Design also expanded a full range of logo options and applications as well as updating the color standards. The redesigned logo will be integrated into the architectural brand standards.

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