Harbor Day School Branding

Harbor Day School is the first independent school in Orange County for grades K-8. The brand recognition and equity was the client’s primary concern as RSM Design was asked to refine and update the existing logo. The branding and logo design team focused on modernizing the crest and iconography, while maintaining the brand’s traditional qualities. Throughout the redesign of the logo, RSM Design collaborated closely with key stakeholders and delivered brand guidelines as well as updated existing collateral and applications.