Shop, Dine, Wine at UC Davis

Continuing their many projects on college campuses, the design team at RSM is creating an architectural signage and graphics package for the new conference center located on the University of California at Davis campus.  Situated adjacent to the cultural complex on campus and across from the renowned Mondavi Center, this new UC Davis Marketplace will be an exciting new destination for the students, faculty, and visitors.  RSM is designing the branding and graphics for such amenities as the bookstore, market, café bistro, private dining areas, and study area.

Dynamic original wall murals and integrated architectural signage are being woven into the architecture to define the different functional spaces and create a welcoming place unlike anything on campus, to linger after the theater, relax with a cup of coffee, sip a glass of wine, or browse the bookstore.