Sands Casino Resort Bethlehem

RSM Design is excited to announce the completion of our environmental graphic design work for the first phase of development at the Sands Casino Resort Bethlehem located in eastern Pennsylvania.

The Sands Casino Resort Bethlehem complex is woven into the existing fabric of the de-commissioned Bethlehem Steel plant. It is one of the most dramatic and largest industrial sites on the United States’ east coast. The steel plant operated for over 100 years and manufactured steel for such notable structures such as the Chrysler Building, Rockefeller Center, U.S. Supreme Court Building and the Golden Gate Bridge and many others before being decommissioned in 2001. It is great to see this area begin a new chapter in its development, and one that successfully bridges historic preservation and new growth.

RSM Design’s branding and environmental graphics approach was to abstractly reference the industrial heritage of the site while combining it with a contemporary feeling set to create a thriving resort destination for a cutting-edge audience. The sign designs drew their inspiration from the site’s authentic industrial wayfinding, existing structures and historic artifacts that are then complimented with fresh and modern designs. The steel production process is referenced in the graphics with the use of unique materials and colors used which can be seen in the dotted arrows, use of steel and warm colors which can be seen in items such as the directionals and project materials, and layered abstract industrial patterns used to brand and define the project’s unique zones.

RSM Design is pleased to be a part of the revival of the Bethlehem community’s pride in their history with the recent opening of the Sands casino. We look forward to the second phase of development with the opening of the hotel, events center and retail mall.