June 24, 2009

New City Sign Program for San Clemente

A photograph of a roadside sign in San Clemente, California.

Where best to be presented with a great design challenge then in your own back yard.

Recently, RSM Design was given the opportunity to peer review and evaluate the city signage proposals for the city of San Clemente, California. In so doing, the whole studio got in on the action by diving into the history of our “Spanish Village by the Sea”, creating a new logo for the city, and designing a new city sign program for the identity and way finding throughout the area.  We enjoyed leading discussions and collaborating with many of the city entities and committees to assist in the implementation of this fresh approach to the city’s image.

Throughout the years, RSM has also worked closely with San Clement’s famed cultural center, the stunning Casa Romantica on the cliffs overlooking the Pacific Ocean, to design identity monuments, donor recognition plaques, custom tiles, and signage within the center and it’s native gardens.

The RSM Design studio is dedicated to preserving the cultural heritage and architecture of our hometown and we thank the many city staff and committee members for allowing us to be a part of this growth.

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