July 08, 2010
RSM principals Harry Mark and Martin Schwartz have just returned from a two week trip to China, having visited six cities and meeting on five exciting on going graphics projects. The meetings consisted of project presentations, coordination meetings, signage mock-up reviews, and marketing meetings, along with a bit of free time to take in the exciting sites of China.
Nanjing Taiwan Trade Mart: Construction of the project is progressing at super sonic speeds, with opening scheduled for mid September 2010. Harry and Martin were on site to review signage mock-ups and coordinate with the local sign fabricator to ensure the design intent is carried through all of the details of this comprehensive identity and wayfinding program.
Yantai One: Concept design presentations of the branding, logo, and wayfinding family were enthusiastically received by the group of stakeholders in this dynamic growing city in northern China. Coordination with a local sign fabricator at this early stage was arranged to facilitate a seamless integration of the graphics with the architecture and marketing initiatives.
One City: The city of Ma’an Shan in central China is the site for this family focused urban retail and entertainment center. The RSM designed graphics family was carefully crafted to work well within tight budget constraints and unique cultural and language parameters.
Check back soon for more project updates from China….