“It’s so exciting to see the fairytale enchantments that inspired the graphics come to life. ParkLake was such a whimsical and fun project to work on and we’re happy to see people already engaging with the environment.”

ParkLake Mall, in Bucharest, Romania, opened on September 1, celebrating the end of a 9 year planning, designing, and construction process. The 750,000+ sq ft retail giant brings a number of international name brands to Bucharest, and includes over 200 stores, restaurants, and service vendors, as well as a movie theater and a fitness center. RSM Design worked with developers to create a logo for the center, exterior and interior signage and wayfinding programs, and conceptual lighting, public art, paving graphics, and installations. The design team has been thrilled with the response.