The graphics program at Otay Ranch, in Chula Vista, California, was awarded 2nd Place in Sign Web’s 2008 International Sign Contest. RSM, together with General Growth Properties, Field Paoli Architects, and Creo implemented a comprehensive branding and graphics package for this Spanish-styled outdoor retail resort.

When General Growth Properties approached RSM Design, they wanted one thing for Otay Ranch – a strong iconic brand. Taking inspiration from the geographic location and the ranch theme, the team developed iron-branded signage, specialty graphics, and tapestries, transforming this new mixed-use development into a laidback modern-day hacienda.