June 19, 2009

Grand Opening in the Heart of the Amazon

Manauara channel letters on individual pedestals integrated into landscape

RSM Design joined the design and development team from Portugal based Sonae Sierra at the grand opening of their latest collaboration – Manaura Shopping, located deep in the heart of the Amazon jungle. Lying on the north bank of the Rio Negro in Manaus this exciting shopping destination has become the latest tourist and locals destination for the capital of the state of Amazonas in Brazil.

RSM Design created a multi-faceted array of signage, graphics, and the logo that was inspired by the textures, colors, and patterns of the local culture, regional flora and fauna, and of course the mighty adjacent river. Local artisans were retained to create unique art installations and ensure that the graphics family felt at home within the surrounding community.  Sustainable methods and materials were used throughout in respect of this area as a popular eco-tourist destination.

Congratulations to Sonae Sierra on another extraordinary project and successful opening!

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