July 08, 2010

“I can't see the sign...”

RSM Design's Letter Visibility Chart indicating proper letter height, maximum impact, and maximum readability.

Have you ever wondered how traffic engineers know how tall to make the letters on a freeway sign so that you still won’t miss the exit? Or how far away a person walking in a downtown street will see the entrance to that awesome new sushi restaurant? Or why you can see the Las Vegas strip signs from a mile away?  These are questions we know keep you up late at night pondering the wonders of signage and letter heights.

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