August 24, 2016
Earlier this month, Greensboro, NC welcomed its newest park to town. LeBauer Park was the vision of Carolyn LeBauer, who passed away in 2012, but left a fund to the Community Foundation of Greensboro with the instructions to "build a spectacular park." And now, after a few years of planning and design by The Office of James Burnett, LeBauer Park is a spectacular reality. The park amenities include everything from a putting green to a children's rock wall, a playground, performance space, and an opportunity for public art installations (which right now features a beautiful installation from Janet Echelman). And it appears that it's an instant hit with the locals.
RSM Design was commissioned to develop an identity and wayfinding program for the park, which includes the main identity sign that has been a hit on Instagram since the opening earlier this month. The goal of the project was to develop a simple, elegant, and organic approach to the signage, to help create a place where visitors could discover the many amenities. Additionally, given its prime location surrounded by the Children's Museum, ArtQuest, and the library, the signage had to be friendly and welcoming to visitors of all ages.