gli ORSI Grand Opening

Harry went kicking and screaming (out of excitement!) to a rainy northern Italy to attend the opening of Sonae Sierra’s latest exciting shopping destination – Gli Orsi, located in Biella, Italy.  The team at RSM Design worked with Laguarda.Low Architects, and the development team from Sonae Sierra to design a comprehensive wayfinding and identity program all focused around the local sport’s team icon of the bear. Sculptural bears were used throughout the project and even hidden in decorative wall patterns. Ciao bears!