March 27, 2009

Ferrari World, Abu Dhabi Send Off

RSM team members gather around a red Ferrari to send off Harry and Martin on their trip to Abu Dhabi

The RSM Design team sent off two of our principals, Martin Schwartz and Harry Mark, to Abu Dhabi a couple of weeks ago to visit the site of our new project, the Ferrari World theme park and race day signage for the Middle East’s first Formula One race. The whole team rallied together to design the concept package for the identity and way finding. Martin and Harry extended their trip to market potential clients in Dubai and Cairo… Check back for more photos and stories of their camel ride and trip to the world’s largest mall!

Next Article

Loading next article…