February 26, 2009

Ferrari Field Trip!

Detail photograph of a red ferrari with the classic Ferrari racing badge.

RSM Design was just awarded identity sign designs for the first Formula One “Race Day” at Yas Island in Abu Dhabi, UAE. Included in the scope of the project that RSM will be designing is the wayfinding and graphics that will lead visitors to the Ferrari World Amusement Park. A few of the team members in the office took a field trip to the Newport Beach Ferrari Dealership to research the history, design, and make of these extraordinary racing machines. The guys in the office spent the afternoon admiring and drooling over the abilities, speed, and beauty of the cars.

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