The Dallas Holocaust Museum/Center for Education and Tolerance is relocating and nearly quadrupling in size. With a broader focus on human rights struggles from around the world, the new 50,000 square foot location will be able to support the high demand for both events and visitors looking to learn and experience pivotal cornerstones of our history through human rights and documented experiences featured in the museum’s collections.

“The new museum will be unique among the nation’s 21 Holocaust-related museums. In addition to a clear focus on the Holocaust, it will feature new exhibit galleries on human rights and American ideals. It will also feature modern, immersive and interactive content and technology along with an original boxcar used by the Nazis during the Holocaust to transport Jews and others. It will include a 250-seat theater, new classrooms, an expanded library and archive, modern technology throughout, additional staffing, and a special reflection and memorial area for visitors.”

RSM Design was brought to the team to create a system of interior and exterior identity signage, visitor wayfinding, donor recognition, and interpretive signage.

The environmental graphic design concepts take an integrated and minimal approach to museum wayfinding– interior signage becomes a refined and subtle accent to the museum environment. The materials balance dark warm metals with contrasting bright white and brushed silver to complement the interior architectural finishes. A high level of sensitivity was needed to create a functional and logical graphics solution.

Featuring interviews of survivors and stories of human strength amidst a world of adversity, the museum seeks to inspire tolerance, through building a foundation of hope. For more information about the museum click the link here.