February 13, 2020

Braniff Centre is Taking Flight as a Fresh New Mixed-Use Development

Pylon signage and identity in front of Braniff Centre with building entrance in the background

RSM Design had the pleasure of working on the redevelopment team of Braniff Airways’ old operations base at Dallas Love Field. Braniff Centre is open and expanding with new tenants and a mix of office and aviation. The development group brings together The Arnold Companies, Lincoln Property Co. and Dallas Cowboys owner Jerry Jones to launch the $140 million reconstruction of the historic mid century modern building on Lemmon Avenue, known now as Braniff Centre. William Pereira and Charles Luckman, along with local designer Mark Lemmon provided the original architectural design that was loved by local preservationists. RSM Design was excited to create the signage and wayfinding design program for the mixed-use project, which maintains the modern elements that honor and echo the original architectural vision.

For a recent article: Dallas News Article

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