RSM Design has been brushing up on their sports history and trivia to work on the Philly Live! project in Philadelphia, Pennsylvania.
This exciting entertainment and sports-themed destination lies in the center of the stadium district located in south Philadelphia, linking the stadiums and arenas for professional baseball, football, basketball and hockey. This unique project was designed to enhance the guest experience by increasing activity levels in the stadium zone not only on event days but keeping it a desired entertainment destination on non-game days as well. The project is a part of a broader movement to renew and revitalize this industrial section of the city and features a number of restaurants, sports bars and market hall as well as a hotel and retail shops.
RSM Design continues to be involved with the identity, master plan and city guidelines, and the design of the project’s graphics image from vehicular and pedestrian wayfinding to unique one-of-a-kind sports specialty graphics. The graphics palette consists of contemporary abstractions of sports themes with the overlay use of historic materials such as steel and brick that reference back to materials used in the local area. Additional specialty concepts that enhance this local aesthetic are kiosks created out of sustainable shipping containers and the integration of a local artist inspired mural system that identifies the rich history and legacy of the city, sports teams and the community.
As the project continues we look forward to adding more layers of exciting graphics to enhance the experience at Philly Live!