Victoria Gardens, located in Rancho Cucamonga, California has won numerous awards in the past few years since its opening in 2004. ICSC (International Council of Shopping Centers) awarded the open air ‘downtown’ retail and lifestyle center the Design Award for Innovation Design and Development of a New Project, which include projects 150,001 to 500,000 square feet. It was also a ULI (Urban Land Institute) Award Winner in 2008. RSM Design worked alongside owners Forest City Development, Lewis Retail Centers and numerous architects and consultants to develop and design a town square, which includes, retail, office, and civic uses. “Environmental graphics are an additional anchor, everyone loves them,” Brian Jones, Forest City Development.
Rancho Cucamonga was one of those developing communities with an intriguing name that not many people knew about. The unique history of the area is what RSM Design focused on when designing the environmental graphics program for Victoria Gardens and the town’s Cultural Center. Integrating a comprehensive graphics approach, RSM was able to show the historical roots of the city through a Main Street designed to appear as if it were built over time.