San Diego, California
UC San Diego Dining Hall
RSM was brought onto the team for the new dining hall at UCSD’s Sixth College to simultaneously create five new brands from scratch, from the name, logo, brand expression and sign program. The goal is for each venue to feel like its own restaurant, with an immediately recognizable sensibility that ties back to the menu, while also complimenting the modern beach house architecture of the space.
University of California, San Diego