University of California, San Diego (UCSD) collaborated with RSM Design to deliver a trendy new food hall design.University of California, San Diego (UCSD) collaborated with RSM Design to deliver a trendy new food hall design.University of California, San Diego (UCSD) collaborated with RSM Design to deliver a trendy new food hall design.University of California, San Diego (UCSD) collaborated with RSM Design to deliver a trendy new food hall design.University of California, San Diego (UCSD) collaborated with RSM Design to deliver a trendy new food hall design.

San Diego, California

UC San Diego Dining Hall

RSM was brought onto the team for the new dining hall at UCSD’s Sixth College to simultaneously create five new brands from scratch, from the name, logo, brand expression and sign program. The goal is for each venue to feel like its own restaurant, with an immediately recognizable sensibility that ties back to the menu, while also complimenting the modern beach house architecture of the space.

Markets

Services

Client

University of California, San Diego

Design awards

No items found.
Collaborators: