THE MARTIN / SAN FRANCISCO, CA

CAPISTRANO BREWING CO / SAN JUAN CAPISTRANO, CA

PAC MUTUAL / LOS ANGELES, CA

LIBERTY STATION / SAN DIEGO, CA

BRANDING & LOGO DESIGN

THE VISUAL ESSENCE OF WHAT A PROJECT REPRESENTS

A brand is the symbol, mark, or statement that evokes a feeling and demonstrates a level of quality and uniqueness. It is a vehicle that distills a project’s purpose and personality into a singular symbol or icon that can be clearly articulated. While a vision statement may clarify the overarching objectives and character or spirit and voice, the brand works to capture all of these ideas and boil them down to their essence.

In the branding process, RSM Design communicates the authenticity of a project’s unique message in a way that adds meaning and brings value to the team’s purpose. RSM Design designs high quality and successful brands that instill trust and build brand loyalty. RSM Design has developed hundreds of successful and well-known brands for cities, communities, large mixed-use projects, retail developments, hotels, restaurants, businesses and unique products.

SERVICES INCLUDE

Logo Design
Logo Applications
Brand Marks
Branding Palettes + Positioning
Brand Usage Guidelines + Manuals
Naming Studies
Style Guides