RSM Design works closely with cities, communities, and developers to connect people with outdoor spaces through the creative use of park signage. In these spaces, the most intriguing and dynamic design solutions reveal themselves with a thorough understanding of the local environment and surrounding cultural context.
Designing signage for parks presents a unique set of opportunities. With the high volume of people and activities, it is important that the signage systems are legible and clear, while still feeling connected to the surrounding context. By researching a community’s culture and history, the research team at RSM Design uncovers local stories or references that add character and relevance to the design solutions. The curated and layered environmental graphic interventions bring a distinct sense of meaning and purpose both to the park and the overall community.