Sign at Omni PGA Frisco Resort pointing to resort district.Sign at Omni PGA Frisco Resort pointing to resort district.Sign at Omni PGA Frisco Resort pointing to resort district.Sign at Omni PGA Frisco Resort pointing to resort district.Sign at Omni PGA Frisco Resort pointing to resort district.

Frisco, Texas

Omni PGA Frisco Resort Branding

Omni Hotels & Resorts approached RSM Design with an array of names for the future restaurants, bars, retail shops, and toy store for the Omni PGA Frisco Resort, a highly anticipated golf-centric destination. RSM Design created 10 brands for each of the venues, each unique in character, yet relating to the state of Texas, golf, or the resort.




Omni Hotels & Resorts

Design awards

RSM Design saw the opportunity to make each logo unique, while designing with the built environment at the forefront. Each logo was designed to reflect the specific tone and positioning of the venue, all while honoring the elevated and sophisticated brand of the Omni Collection. The design team navigated harmonizing the lineup of brands yet differentiating each venue for its individual use. Every brand was applied to signage, environmental graphic design, print elements, and digital elements.

View our complete portfolio of work within the Omni PGA Frisco Resort.

Blue Lacy Mercantile

Named after the Texas State dog, Blue Lacy Mercantile is a one-of-a-kind boutique featuring women’s cowboy boots, hats and luxury leather goods. RSM Design lead with a mature and sophisticated brand for this retail venue. 

Gimme Toys!

Gimme Toys! is not your average kid’s toy store—it’s high-end in nature, but remains playful and whimsical. Inspired by hands-on learning, themed play experiences, Gimme Toys! features a colorful candy wall and wide array of books, crafts, and more. The branding reflects a child-like wonder and enthusiasm for the sport of golf. 

The Apron

The Apron is a mix of Texas and California flare. A casual dining option, with striking views, serving breakfast, lunch, and dinner. It’s a one-stop-shop for pastries, sandwiches, gelato, and everything in between. The brand design intentionally blends casual and sophisticated, making it an appealing place to grab a bite to eat for visitors of the resort.

The Lookout Lounge & Bar

The Lookout Lounge & Bar consists of small plates, tapas, and bar bites in an atmosphere that is high above the rest. The panoramic views make for a perfect “lookout” spot while enjoying a cocktail. 

Toast & Tee

Toast & Tee is the perfect place for a quick breakfast and cup of coffee. RSM Design crafted a casual and modern brand that feels approachable and enjoyable. 

Margaret’s Cones & Cups

Margaret’s Cones & Cups is a gourmet ice cream shop at the resort. RSM Design created the Margaret’s brand to be bright, colorful, and playful. It’s the perfect treat after a long day in the Texan sun.

Trick Rider

Trick Rider is an sophisticated rodeo-inspired steakhouse with a unique ambiance. The brand is sleek and minimal, to balance with Trick Rider’s tasteful atmosphere. 

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