HHLA project from across the 5 freeway, with giant identity facing outward.HHLA project from across the 5 freeway, with giant identity facing outward.HHLA project from across the 5 freeway, with giant identity facing outward.HHLA project from across the 5 freeway, with giant identity facing outward.HHLA project from across the 5 freeway, with giant identity facing outward.

Los Angeles, California

HHLA

Bold, iconic, and inspired by the City of Los Angeles, the newly renovated HHLA is an innovative landmark with Insta-worthy aesthetics.

Markets

Services

Tenant Signage

Storefront Criteria

Client

Festival Companies

Laurus Development

Design awards

HHLA animated logo design
HHLA illuminated project identity signage
HHLA project identity signage and placemaking

HHLA is a modern juxtaposition of contemporary aesthetics and the innovation philosophy of the Los Angeles creative class. Influenced by Silicon Beach and the City of Angels at large, this destination is a haven for foodies, film buffs, families, tourists and adventure seekers. RSM Design worked with the client team to develop branding and logo design, signage and wayfinding design, environmental graphic design, placemaking and tenant signage and storefront criteria.

HHLA branded project identity signage and placemaking
HHLA branded project identity monument
HHLA wayfinding pedestrian directional and directory map
Pedestrian Wayfinding Design
HHLA architectural graphic design
HHLA architectural graphic design and super-graphics
HHLA branding and logo design on stationary mock up
HHLA branding and logo design
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