American Dream branding mark and logo designed by RSM DesignAmerican Dream branding mark and logo designed by RSM DesignAmerican Dream branding mark and logo designed by RSM DesignAmerican Dream branding mark and logo designed by RSM DesignAmerican Dream branding mark and logo designed by RSM Design

East Rutherford, New Jersey

American Dream

American Dream is a retail and entertainment complex located in the the Meadowlands Sports Complex in East Rutherford, New Jersey. It was first proposed in 2003 by the Mills Corporation. The exterior of the project, which is visible from the New Jersey Turnpike and New Jersey Route 3, is a combination of aluminum composite and aluminum siding of various colors including turquoise, red, yellow, and green. The north end of the building consists of the indoor ski slope. RSM developed a new branding system, and added modern and sophisticated designs to compliment the architecture in order to create a look and feel that is timeless and stands out from the rest.

Markets

Services

Client

Triple Five Worldwide

Design awards

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