East Rutherford, New Jersey
American Dream is a retail and entertainment complex located in the the Meadowlands Sports Complex in East Rutherford, New Jersey. It was first proposed in 2003 by the Mills Corporation. The exterior of the project, which is visible from the New Jersey Turnpike and New Jersey Route 3, is a combination of aluminum composite and aluminum siding of various colors including turquoise, red, yellow, and green. The north end of the building consists of the indoor ski slope. RSM developed a new branding system, and added modern and sophisticated designs to compliment the architecture in order to create a look and feel that is timeless and stands out from the rest.
Triple Five Worldwide