Environmental Graphic Design

Start by evaluating the unique characteristics of each space, whether it is a bustling urban area or a serene natural setting. By carefully studying the site and its surroundings, we develop a deep understanding of how people interact with the environment and use this knowledge to craft visually impactful solutions that address their needs. In office buildings or healthcare projects environmental graphics play a supporting role to identification and directional signage that creates clarity and certainty for the guests. On the other hand retail and entertainment projects are intently focused on the guest experience. Public art, murals and interactive placemaking is used to create 'wow' moments that people are quick to share with their friends. Each graphic element plays a part in a guest experience that resonates with the local community and informs visitors.

Seamless integration of environmental graphics into new or existing architectural contexts starts with collaboration between design consultants and stakeholders. A unified vision must be established so design teams can work together toward a common aesthetic. An essential aspect is the strategic placement of graphics and signage within a space. Meticulous studies of traffic patterns and key decision points using Kevin Lynch modeling will determine the optimal locations for impactful signage and graphics. Architectural graphics should provide clear and concise information at critical junctures, ensuring that individuals can navigate with confidence.

How do you translate brick and mortar into narratives that help people make meaningful and personal connections to a place? People, groups, or communities are the reason we build places so they must remain the primary focus. It all starts with human needs and designers use certainty, variety, and delight to satisfy human needs on multiple levels.