Victoria Gardens

Rancho Cucamonga, CA

Environmental Graphic Design

Rancho Cucamonga is a unique community. with an intriguing name, that, until recently, not many knew much about. Now a thriving and growing community just east of Los Angeles, Rancho Cucamonga has a place in history. When RSM Design created the environmental graphics program for Victoria Gardens and the adjoining Cultural Center, they started by digging deep into the city’s roots to give visitors a sense of Rancho Cucamonga’s history. Taking an unconventional comprehensive graphics approach, RSM Design was able to tell the compelling story of a Main Street that was built over time. Through ghosted murals of vintage railways, produce ads, added “artifacts” and an antique finished wayfinding design system, the graphics and logos created a feeling of nostalgia and community deeply connected to its past. Today visitors to Victoria Gardens will not only remember the town’s unique name, but will also take with them a piece of its history.

  • Client
    Forest City Development
  • Architects
    Altoon + Porter, Field Paoli Architects, Elkus Manfredi Architects, and KA Architects
  • Landscape
    SWA Group
  • Lighting
    KGM Lighting
  • Photography
    Craig Blackmon
  • Awards
    International Council of Shopping Center's Design and Development Award for Innovation, 2008; Urban Land Institute Award Winner, 2008