The Waterfront Case Study

Logo + Brand Guidelines / Mixed-Use Development

REDONDO BEACH, CALIFORNIA

THE HISTORY OF

THE WATERFRONT

In 1889 the very first wharf was built where the pier now stands. From the early days of the Pacific Salt Works in the late 1800s to the grand opening of Tony’s on the Pier in 1952 and beyond, generations of Redondo residents and businesses built an extraordinary beach-side legacy defined by vibrant culture and the unbreakable bond of community. The vision for the Waterfront, our proposed revitalization of the Redondo pier area, has always been driven by one thing – reawakening this remarkable legacy and celebrating Redondo’s heritage.

THE VISION OF

THE WATERFRONT

There was a time in history when the Redondo Beach pier was the toast of the South Bay area – a true gem along the Southern California coast. From the early days of the Pacific Salt Works in the late 1800s to the grand opening of Tony’s on the Pier in 1952 and beyond, generations of Redondo residents and businesses built an extraordinary beach-side legacy defined by vibrant culture and the unbreakable bond of community.

The vision for the Waterfront, our proposed revitalization of the Redondo pier area, has always been driven by one thing – reawakening this remarkable legacy and celebrating Redondo’s heritage.

THE PLACE

VILLAGE CHARACTER

With a completely new take on a work, live, play, stay and shop environment, this dynamic destination offers a unique stage for retailers, restaurateurs, and brands seeking to present themselves and connect with consumers in an exciting and modern showcase.

Some places are inspired by their location, rich history, diverse people or unique personality. The Waterfront at Redondo Beach has all of the above. This special location will becoming a destination, a mecca for specialty shopping, a marketplace featuring artisan goods and fresh seafood, a temporary home to boutique hotel goers, a waterfront commercial space for influential businesses, and a magnet for local families.

PACIFIC
HUES

BLACK
& WHITE

ECLECTIC
MIX

HISTORIC
RELIC

WARM
NEUTRALS

CASUAL
LUX

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CLIENT

CENTERCAL

CLIENT

CENTERCAL