The Star:
Home of the Dallas Cowboys

Frisco, TX

The Star is a 91-acre premier sports and entertainment district in Frisco, Texas that is also home to the world famous Dallas Cowboys. About 25 miles north of Dallas, The Star features a hotel, shopping and entertainment venues, offices, a sports medicine center, two outdoor practice fields, and a 12,000-seat indoor stadium. RSM Design was part of the team charged with creating an experience that celebrated and honored both the players and fans of the Dallas Cowboys franchise. Building on the iconic blue star logo, we designed a memorable and navigable exterior wayfinding and signage system. The sign family included large scale pylons and video board integration, enhancing an exciting environment worthy of “America’s Football Team.”

  • Client
    Bluestar Land, L.P.
  • Architect
    O’Brien Architects + Gensler