SDSU Aztec Student Union

This new student union building features many on-campus amenities for the students including a market, fitness center, food court, theater, retail spaces, bowling alley, and individual meeting spaces. RSM Design worked with the student organizations, administration, and facilities group to create a comprehensive environmental graphic design system and state of the art digital wayfinding, identity, and specialty graphics program that integrates with the historic Spanish Mission architecture and invites students campus wide to congregate, study, eat, and play. The graphics signage program includes exterior and interior identity and wayfinding design, a unique flexible electronic signage program, as well as specialty graphics for the entertainment venues.