Natick Collection

The developers of Natick Collection, New England's largest mixed-use retail destination, commissioned RSM Design to create the identity, rebranding, wayfinding design, graphics, and signage for their latest "Platinum Project." The RSM Design team created an understated communications package, culminating in the Collection's signature 'N' logo. Every design detail was meant to complement, rather than compete, with the center's iconic retail destinations. From the signature 'N' to the signage in the parking garage, RSM Design's cohesive design incorporated high-end metals and materials surrounding the visitor in understated luxury.