Long Beach Exchange is an experiential retail and dining destination neighboring the Long Beach International Airport in Southern California. It was developed by Burnham-Ward properties and encompasses approximately 266,000 square feet of restaurant and retail space. RSM Design was asked to develop the overall project signage, wayfinding and specialty graphics, as well as tenant signage and graphics for the artisan food hall, The Hangar. The goals of these interventions were to enhance visibility, express brand identity, and provide unique “Instagram Moments” through placemaking and graphic interventions. The project’s proximity to the airport inspired the fun and colorful air travel-inspired designs.