Los Angeles, California

Hollywood Park

The former Hollywood Park race track is now the new 300-acre home of a visionary mixed-use redevelopment incorporating residential, retail, office space and sports entertainment.

Markets

Retail
Sports & Entertainment

Services

Digital Integration
Environmental Graphic Design
Placemaking
Wayfinding Design
Criteria & Guidelines

Client

Wilson Meany

RSM Design worked alongside Hart Howerton, HKS, BCV Architects and Studio MLA to create a one-of-a-kind branded signage experience that captures the holistic vision for this National Football League Stadium District. Our brand and signage vision shaped the overall graphic system of the project and its sub-districts utilizing a tenant criteria, public art and wayfinding elements.

Collaborators:

Hart Howerton, HKS, BCV Architects, Studio MLA