Brickell City Center

RSM Design is working alongside Simon to transform Brickell City Centre into a true luxury shopping experience. The team designed a concept for signage that looks to juxtapose the existing project palette of grays and metallics with the warmth and texture of natural wood. Angles are adopted into the layout to reflect the architectural facade paneling. The signs feature an added layer of branding with the subtle inclusion of a custom etched pattern.