An interior photograph of the entry to the Boulevard Londrina Foodhall

Londrina, Brazil

Boulevard Londrina Foodhall

The theme of Boulevard Londrina Shopping honors the origin name of the city of Londrina - “Little London.“ The architectural design was inspired by London icons like the London Eye and Big Ben, and explores classical British subjects like Alice in Wonderland, Sherlock Holmes, the Queen’s Guard, and London Black and White. RSM Design worked closely with the developer, Sonae Sierra, to capture the theme by using fun, energetic graphics and exciting signage to encapsulate the essence of the shopping center.

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