It was the first event held at the Summit Bechtel Reserve in West Virginia, the new home for the Boy Scouts of America’s camps and jamborees. The 2013 National Jamboree was the 18th National Scout Jamboree held by the Boy Scouts of America from July 15, 2013 to July 24, 2013. The event hosted approximately 70,000 Boy Scouts, Venturer Scouts, Volunteers and SBR Staff for a 10-day extravaganza of adventure sports, merit badge exchanging, concerts, and scout honor. This jamboree was operated more like a World Scout Jamboree with sub camps that promoted maximum interaction.
The Summit Bechtel Reserve site is 10,000 acres of adventure that the scouts will use for years to come, including; mountain biking, skateboarding, zip lines and any activity a scout can think of. The Summit will also be the venue of the 24th World Scout Jamboree in 2019 hence the 2013 event was intended to also be an effective test of the venue’s capabilities. The 2013 Jamboree was the first in over 30 years to not be held at Fort A.P. Hill, a U.S. Army installation that had hosted every Jamboree since 1981. RSM used worked on every aspect of the project and the event from branding to the identity and wayfinding systems throughout The Summit.
From designing the 2013 Jamboree logo and patch to creating the naming of streets and adventure areas within the site, all of the designs were made to not only navigate the enormous site but to engage the scouts in a interactive wonderland of Facebook moments to share with their friends and families while at camp. The bold signage and graphics were designed with sustainability and longevity in mind using materials that will stand the test of time for the next 100 years of scouting.