Hollywood & Highland, the well-known landmark destination adjacent to the Chinese Theatre and home of the Academy Awards, will soon breathe a renewed life with a dynamic new brand and positioning, Ovation Hollywood. Known for its prominent location at the corner of Hollywood and Highland and its iconic view of the historic Hollywood sign, this property has seen better times. Fortunately, the renewed brand image and $100-million makeover will restore this property to its Tinseltown splendor once again.
The creative team at RSM Design has been working closely with Gensler, OJB Landscape, Taylor and Miller Design, Ludlow Kingsley, and others to completely reimage every aspect of the project. After completing an extensive analysis of the property, including wayfinding strategies, signage entitlements / inventory, flow patterns and guest interactions, RSM Design has designed timeless wayfinding solutions for the complex labyrinth of interior / exterior spaces. A completely new wayfinding strategy has been developed to guide visitors around the once confusing circulation paths. Additionally, the RSM team has designed a fresh palette of brand murals and other placemaking graphics to respect the new brand character and create a sense of place that is unique to Hollywood.
RSM Design is proud to be a part of this amazing team and have the opportunity to reimagine this iconic piece of Hollywood history.
Renderings: DJM/Gaw Capital