Ferrari World, Abu Dhabi Opening


Ferrari World Abu Dhabi, the world’s largest indoor theme park and the first and only Ferrari themed park recently opened in November 2010. Located on Yas Island, only a few kilometres from Abu Dhabi city centre, the site hosted the UAE’s first Grand Prix at the Yas Island Marina Circuit in November 2009.

RSM was thrilled to be part of such a unique project. RSM’s passionate team of Ferrari enthusiasts completed the theme park’s identity signs, entry sequence, exterior wayfinding program, facility signage, and structured car park graphics.

In addition to being the world’s largest indoor theme park, Ferrari World Abu Dhabi has quite an impressive stack of statistics:

  • The 86,000-square-metre enclosed area of Ferrari World Abu Dhabi can fit seven football fields in ‘head to toe’.
  • The Ferrari logo on the roof, the largest ever created, measures 65-metres in length and covers an area of 3,000-square-metres, which could fit at least seven basketball courts.
  • The volume of concrete in Hoover Dam could fit inside Ferrari World Abu Dhabi.
  • Ferrari World Abu Dhabi needed 12,370 tons of steel to create its structure; the Eiffel Tower only needed 7,000 tons.
  • Ferrari World Abu Dhabi features restaurants staffed by four Michelin-starred Italian chefs.