Dallas Cowboys ‘The Star’ Grand Opening

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On Sunday August 21, the Dallas Cowboys’ new corporate headquarters and training facility opened in Frisco, TX. The facility, a project that has been in the works for the past 3 years, was officially welcomed to the world of football on with a ceremonial ribbon-cutting and an official Cowboys team practice. The new compound is a joint venture between the Cowboys and the City of Frisco, and will play host to a number of high school sporting events in addition to Cowboys practices.

The Star is a 90-acre campus about 25 miles north of Dallas. It features a hotel, shopping and entertainment space, offices, a sports medicine center, two outdoor practice fields, and a 12,000-seat indoor stadium. RSM Design was invited to develop a strategy and design for the outdoor signage, linking all the various aspects of the projects and creating a seamless experience for visitors. The process was a highly collaborative effort, and the final vision is a proper expression of the legendary Dallas Cowboys brand, respecting the professionalism and success of the organization, while providing an engagin guest experience. Read more about The Star and RSM Design’s involvement here.

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