Architecturally integrated Sands Casino Resort identity sign

Bethlehem, Pennsylvania

Sands Casino Resort

Sands Bethlehem Casino Resort occupies the site of one of the United States’ largest historic steel mills. RSM Design was responsible for Sands Casino Resort environmental graphics, which included a comprehensive identity, graphics program, and wayfinding design system for the casino, hotel, event center, and retail venues. The concept was to retain the character of the century old site, while introducing the energy and excitement of a gaming and resort destination.

Markets

Services

Client

  • Las Vegas Sands Corporation
Sands Bethlehem Casino Resort. Environmental Graphics and Wayfinding System Design. Hospitality Design.

Working with the National Museum of Industrial History (a branch of the Smithsonian Institution), RSM Design was able to incorporate historic relics and exhibits throughout the project, uniting some pieces of local history with modern design elements to create a unique historic destination. RSM Design also assisted in the re-branding of the Sands corporate logo, as well as in the naming and branding of the many restaurants and entertainment areas throughout the project.

Sands Bethlehem Casino Resort. Environmental Graphics and Wayfinding System Design. Hospitality Design. Project Identity Monument Signage.Sands Bethlehem Casino Resort. Environmental Graphics and Wayfinding System Design. Hospitality Design. Vehicular Wayfinding Directional Signage.
Sands Bethlehem Casino Resort. Environmental Graphics and Wayfinding System Design. Hospitality Design. Vehicular Wayfinding Directional Signage.Sands Bethlehem Casino Resort. Environmental Graphics and Wayfinding System Design. Hospitality Design. Architectural Graphic Design.
Sands Bethlehem Casino Resort. Environmental Graphics and Wayfinding System Design. Hospitality Design. Sands Bethlehem Casino Resort. Environmental Graphics and Wayfinding System Design. Hospitality Design. Branding and Logo Design.
Sands Bethlehem Casino Resort. Environmental Graphics and Wayfinding System Design. Hospitality Design.

Collaborators:

RTKL Associates, Walsh Bishop, SWA Group

Next Project

Loading next project…